Press Release- 01/05/2018 Alta Centers, a Los Angeles based drug and alcohol treatment center has announced a social media campaign to remove the stigma and shame of addiction recovery. Titled #Recoverylookslikethis, they aim to focus on those that are sober that do remarkable things, but also those that have a life that they did not imagine when they went into long-term recovery from substance abuse, in an attempt to inspire those who may be afraid of getting help from addiction. They pose the question, what do you think being sober is? What does it mean to you?
“To me, as a young executive in the addiction treatment industry, I wanted to share what I saw when I moved to Los Angeles, and I think it fits who we are at Alta Centers, we defy the odds by showing what can be exciting in recovery” Says Garrett Braukman, Executive Director of Alta Centers.
Alta Centers, which opened in 2015, wants to lead the conversation of discussing not only prevention of drug use but what recovery from addiction is and the stigmas associated with those that have entered long-term recovery from addiction.
Alta Centers is encouraging those that are in recovery to help address the stigma of addiction and raise awareness of life after getting sober from addiction by tweeting and utilizing hashtag #recoverylookslikethis by sharing the hashtag. They’ve asked other organizations and individuals to express what recovery looks like to them and how they can help those suffering from addiction see a better life.
This comes at the height of a devastating opiate crisis in the United States, in which every day 90 Americans die after overdosing on opiates, according to research by the National Institute on Drug Abuse. Drug overdose is the leading cause of accidental death in the United States.
“when you look at the statistics, this is a crisis that has a stigma to it, when I got sober, I had no idea that it would not only make me a better person but also give me the tools to make my life worth living again” Braukman states.
Alta Centers hopes to encourage and identify what recovery is to those who are seeking help and to those that have been afraid to talk about their recovery and engage in the national conversation on how to treat the opiate epidemic.